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Core values

The UWCA core values were defined by the company executives at the strategic session in 2016. The values formed the backbone of the Personnel Policy, providing inspiration, support and guidance to UWCA employees and executives. Relying on the core values, we remain true to our commitment: Safety in the sky begins with quality on the ground!

FOCUS ON CUSTOMER

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This value, shapes the policy aimed at building and maintaining long-term relationships with customers, and the core of these relationships is our commitment to quality, service and communication.  



Definition


1. The customer is the person who uses products and results of our work. There are in-house and outside customers. In-house customers are our colleagues at UWCA; outside customers are UWCA partners.

2. To achieve the best and fullest satisfaction of customer needs we wholeheartedly go to extra lengths not required by our normal duties.

3. Our prosperity depends on customer satisfaction.



Value in action


—  I know the needs of my customer and do my best to satisfy them.
— Doing a quality job for the customer I am building a long-term relationship with this customer.
— The customer dismisses other alternative choices to entrust me with his/her job.
— If I see that I am not able to meet the customer’s expectations, I notify the customer immediately and offer him/her alternative solutions.
— As a manger, my responsibility is to explain to my employees how exactly their work can contribute to achieving customer satisfaction and loyalty.


Anti-values


— Make every effort to prevent customers from coming back.
— Neglect customers’ needs, put your interests and comfort ahead of customers’ interests, persuade customers to follow our rules and practices.

 

PERFORMANCE AND EFFECTIVENESS

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This value, implies achievement of the set objectives by thoughtful using of resources matching them with the job requirements.   



Definition


1.   We do our best to have the job done. 

2.  We achieve results by using resources rationally and wisely.



Value in action


— I am personally responsible for the final outcome. I am involved in the company’s life and outcomes. 
— I am thrifty with the company’s resources and rely on my common sense.
— If I encounter any obstacles preventing me from having the job done, I make every effort to overcome them and do not hesitate to turn to my associates for help.
— If I notice that one of my associates tends to neglect his/her duties, I do my best to resolve the situation and to have the job done.
—  If I encounter any challenges or problems, I focus on them, keep my brain working and offer solutions.



Anti-values


—  Tick-box approach.
—  Process for process sake. Do what is required, feeling no responsibility for the outcome. 
— Find excuses for failures, referring to the lack of time, insufficient efforts and lack of action from other people.  

 

DIGNITY AND RESPECT

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This value, is aimed at creating a collaborative environment and promoting favorable work conditions. Dignity is inherent to every human being; showing other people respect is a critical part of maintaining good relationships.


Definition


1.  We are aware of our dignity; we respect our associates and partners.  
2.  Each of us makes their contribution to building a favorable working environment


Value in action


—   I judge people by their actions or work results.
—   I respect other people’s opinions, listen to their points of view and do my best to understand them.  
If I disagree, I remain constructive in defending my position.
—   I admit my mistakes.
—   I am respectful and considerate of other people.  
—   I do not complain about my life, taking the full responsibility for it
—  I believe that healthy lifestyle is an essential ingredient of respectful attitude towards other people and yourself.
—   As a manager, I am never disrespectful of my subordinates and prevent any disrespectful behavior among my employees.  
—   I have zero tolerance for disrespectful behavior towards women.  


Anti-values


—  Flattery, seeking favoritism, over-compromising.
—  Disrespect for associates.
—  Offensive behavior.
—   Double standards.

 

PROFESSIONALISM AND SELF-ACTUALIZATION

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This value is aimed at achieving the highest levels of professionalism and self-actualization.


Definition


1.  We have impeccable qualification; each employee makes every effort to become an expert at his/her job.
2.  Each employee is fond of his/her work and is greatly interested in professional growth.
3.  Each of us is committed to his/her job.  
4.  We do our job well because we cannot work otherwise.


Value in action


—  I do my work, meeting high quality standards.
—  I offer solutions for improvement.
—  I meet the set deadlines.
—  I learn new skills and allied trades.
—  I offer solutions to difficult and challenging problems.
—   I use every opportunity to grow further professionally.
—   I share my knowledge and experience with my associates. 


Anti-values


—  Speculate on your uniqueness and use your uniqueness for manipulations.
—   Pride yourself on previous achievements.
—   Work in autopilot mode without thinking.
—   Be self-opinionated.